This coffee is produced by Ethiopian Olympic Gold medalist and greatest long distance runner in history, Haile Gebrselassie.

Haile applies discipline, hard work, and commitment, the three tenets he considers the keys to winning as an athlete, to his foray into the Specialty Coffee arena.

Haile endured arduous labour to transform a remote region in the Masha District of Ethiopia (located close to the UNESCO registered Shaka Forest) with no crops or roads into a world class coffee farm, producing specialty coffee with incredible cup profiles and exceptionally high cup scores.